APAP | 2026 | NYC | Booth 357

The entire Simien family will be on hand to visit, plot and scheme to make sure zydeco’s in the mix for 2026!

We look so forward each year to this gathering of like minded folks to reconnect with friends and colleagues of many, many years.

Last year, best selling author Seth Godin gave the key note and in one sentence his message was “authenticity is showing up and being consistent.” We got that on lock, y’all and it’s turn key!

Defining Authenticity – Seth Godin

For me, it’s not “do what you feel like doing,” because that’s unlikely to be useful.

You might feel like hanging out on the beach, telling off your boss or generally making nothing much of value. Authenticity as an impulse is hardly something to aspire to. It’s not, “say whatever is on your mind,” either.

Instead, I define it as, “consistent emotional labor.”

We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.

Showing up as a pro.

Keeping promises.

Even when you don’t feel like it.

Especially when you don’t.